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Reconomy opens new tech hub in Bucharest

The international circular economy specialist has launched RecoTek – its new technology hub in Bucharest, Romania, marking the next phase of technological and strategic growth for the business.

A pioneer in Greentech, Reconomy provides platforms and processes for deposit return systems, reverse vending, packaging and electrical compliance and recycling as well as product reuse and return on an international scale for the world’s largest brands.

The business is now aligning its technology function with its wider strategic objectives as it transitions to a centrally led technology operating model underpinned by RecoTek, supporting all of its brands following a period of rapid growth including numerous acquisitions.

Investment in the technology talent & infrastructure of the business, says Reconomy will allow it to in-source and centralise its technology operations, accelerating product development, continuously improving its platforms and services and removing costly outsourced contract providers. Building out its technology capabilities will also support its purpose of offering comprehensive solutions to leading brands across the world that want to adopt circular economy approaches and improve their ESG outcomes.

Members of the Reconomy executive team including Chief Executive Guy Wakeley and Chief Information Officer Jody Fullman joined RecoTek General Manager, Mariana Sbarcea to open the site on 6 February. Local representatives and partners joined RecoTek colleagues for a tour of the site and received a presentation on Reconomy’s exciting growth plans.

Bucharest is an established and growing epicentre of technology with a young, diverse and highly-technical talent pool. Reconomy envisions employing up to 150 people at the RecoTek site, which is located at the Platinum-certified Leadership in Energy and Environmental Design (LEED) Business Garden campus.

Commenting on the new technology hub Fullman said: “We are delighted to establish RecoTek in Bucharest, a thriving city of innovation and talent. RecoTek will allow us to expand our digital infrastructure, align our technology strategy with Reconomy’s strategic objectives and support our brands in offering market-leading products to customers. It represents an exciting inflection point for Reconomy following a period of rapid organic and acquisitive expansion, as we centralise our mission-critical technology function to catalyse the next phase of our growth journey.”

Wakeley added: “Centralising our technology capability and insourcing operations is critical to consolidate our expansion to-date while setting the foundations for further international growth. Technology and data are crucial to accelerating the transition to a circular economy, so by relentlessly focusing on building our capabilities we can continue to drive positive change and deliver fantastic solutions to our customers. We extend a warm welcome to our new colleagues based in Romania and look forward to their contributions to our ongoing success.”

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