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Sustainability tops most important customer demands for cleaning firms in 2023

Almost four in five cleaning businesses say that sustainability will be of greatest importance to their customers in 2023 – an increase of over 25 per cent from last year. 

The data, revealed by cleaning manufacturer and distributor, Robert Scott, shows that 78 per cent of cleaning businesses surveyed expect the sustainability of their products and business practices to top the list of their customers’ priorities this year. 

By comparison, in 2022 around half (51 per cent) of respondents said that sustainability would be very or somewhat important to their customers. 

Alastair Scott, Sales Director at Robert Scott, said: “Sustainability remains an incredibly important customer demand for cleaning businesses and it’s interesting to observe such a considerable jump in the number of organisations admitting that it will be of increasing importance to their customers this year. 

“This is extremely encouraging for our sector, which has historically been one of the biggest contributors to waste and contamination. We’ve made it a priority to inform and educate our customers on ways to reduce their environmental impact, as well as investing in innovation to bring new products to market with greater sustainable benefits. It’s clear to see the impact that collectively building a greater awareness of sustainability is having on manufacturers, suppliers, retailers and their customers across the board.”

When asked what the most important trends for the cleaning industry are likely to be in the next year, over a third (34 per cent) of businesses said sustainable cleaning, while 27 per cent cited reducing plastic waste.

However, a majority of respondents (68 per cent) said that demonstrating value for money would be the biggest priority in the coming year.

Scott added: “Given the current economic climate, it’s not surprising that businesses expect value for money to be a dominating trend. This will need to be well-balanced with wider trends towards increased sustainability by highlighting the long-term value for money that can be achieved by reducing environmental impact. 

“Products that have strong sustainability credentials and, most importantly, evidence of green claims are likely to be more appealing to customers in the first instance. Demonstrating value for money comes when products can be incorporated into circular business models to reduce waste and keep valuable materials in supply chains, for example. 

“Products with improved durability and longevity will also make a compelling value proposition for customers, while providing an opportunity for businesses to engage with end users. This is where training and education can be offered to customers as added value to ensure reusable products are being used effectively to last longer and maintain optimum cleaning and hygiene standards.”

2023 FMJ and Grundon Recycling and Waste Management Survey

FMJ in conjunction with Grundon Waste Management is pleased to launch the 2023 waste management and recycling survey which examines the ways in which FMs approach their waste management responsibilities.

In this, the sixth year for the annual appraisal, we know there is a greater opportunity than ever for FMs to reappraise their waste and recycling operations and help their organisations meet the growing pressure to achieve ESG goals.

We want to learn how FMs have adapted to the legislative, economic and societal changes of the past year and how they plan to meet the latest waste and recycling targets.

In this survey we’ve posed a series of questions which include insights into FMs’ waste management strategy and targets, how they’re moving towards zero waste targets, and the importance of not just meeting compliance targets but also ESG goals.

The results of the 2023 survey will be published in FMJ magazine and form the basis of a white paper co-written by FMJ and the experts at Grundon on how to approach waste and recycling strategies.

To take part click here.

About Sarah OBeirne

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