Employee-owned communications consultancy Magenta Associates’ 2025 Impact Report highlights several major milestones achieved last year. These include securing B Corp certification, completing Carbon Literacy training across the majority of the business, expanding the agency’s research into the impact of AI on ...
Read More »Two-thirds of UK buyers now use AI to choose suppliers
New research by Magenta Associates, reveals AI has become a routine part of the B2B buying process, with approximately two-thirds (66 per cent) of UK purchasing decision-makers now using tools such as ChatGPT, Copilot and Perplexity to find and assess potential ...
Read More »B Corp status for Magenta Associates
Employee-owned communications consultancy Magenta Associates joins a global movement of for-profit businesses committed to creating a more sustainable, ethical and equitable economy having become a Certified B Corporation. Nonprofit network B Lab provides B Corp Certification to companies that meet ...
Read More »Magenta launches impact report service
A new impact report service to help organisations share meaningful environmental and social progress at a time when scrutiny around greenwashing and ESG accountability has never been higher has been launched by employee-owned communications consultancy, Magenta Associates. Designed for companies ...
Read More »Magenta Associates publishes inaugural Impact Report
The employee-owned communications consultancy has published its inaugural Impact Report, which shares key achievements over the past year and outlines the company’s plans for continued improvement in social and environmental impact. The report introduces Magenta’s ‘Communication for Good’ framework, built ...
Read More »Only human after all
The CoreNet Global Summit 2024 focuses on the human element and how connection shapes the future of work. Sabrina Stubbs, Account Director, Magenta Associates reports What are places without people? This was the key theme that underpinned this year’s CoreNet ...
Read More »Magenta Associates is now owned by its employees
The communications specialist for progressive organisations has set up an Employee Ownership Trust which owns the majority of the business. The trust will be led by five trustees to ensure the management team is running the business in the best ...
Read More »Time to take action
UKREiiF, the UK’s Real Estate Investment and Infrastructure Forum that took place in Leeds in May, focussed on how RE can develop stronger, more sustainable communities. Magenta Associates Deputy MD Shahlia Nelson-Rogers offers a summary of the event Now in ...
Read More »A fine balance
IFMA’s World Workplace Europe explored the theme of creating balance and unity between diverse, dispersed, and increasingly disrupted relationships. Jo Sutherland, MD, Magenta Associates reports In the bustling atmosphere of Schiecentrale, a former power plant and national monument in Rotterdam, ...
Read More »Application of AI
Jo Sutherland, MD, Magenta Associates reports from a seminar on the Application of AI: what it means for people, property and marketing In a recent Profile Network event hosted by JLL, technology leaders came together to discuss the transformative power ...
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