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Birmingham City FC signs Elior UK for five-year partnership deal

Elior UK has secured a five-year deal worth £13 million to become the new catering partner at Birmingham City FC.

Under the contract terms, Elior will provide catering services for matchday fans, hospitality, general admission, and conference and event services at St. Andrew’s.

Elior brings a wealth of sports and stadia contract catering experience to the Club. Its pioneering approach to food and drink will bring the latest digital innovation to B9, launching a fully cashless service, click-and-collect ordering through its innovative, bespoke Breaz app, and upgrades to the hospitality suites.

Speaking about the new contract which commenced on 1 July, Kenny Finlayson, Managing Director at Elior said: “This is a fantastic partnership for Elior and we truly believe this will be a long and successful relationship. Our shared goal is to deliver exceptional food and drink experiences to all spectators and guests at the St. Andrew’s. This will be led by our investment in general admission and hospitality areas and a fresh and innovative approach to our catering offer. Exciting times ahead.”

Ian Dutton, Chief Commercial Officer at Birmingham City FC, added: “The new partnership with Elior will benefit every match-going fan, corporate partner and attendee at our events. Elior really impressed us during the tender process with the team’s forward-thinking approach to hospitality and the investment package that will upgrade our offering. We are really excited about working alongside Elior over the coming seasons.”

FMJ and Grundon Waste Management have launched the 2021 waste and recycling management survey. It’s the fourth year for the annual appraisal of how FMs manage their waste and recycling activities and one which marks an unprecedented period of disruption to services due to the pandemic.

In order to understand how FMs have navigated their way through the last year and their plans for meeting stringent waste and recycling targets we’ve posed a series of questions – aided by the advice and experience of our editorial steering committee.

The results of the 2021 survey will be published in FMJ magazine and form the basis of a white paper co-written by FMJ and the experts at Grundon on how to approach waste and recycling strategies.

To take part in the survey click here.

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