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Tag Archives: branding

Adler and Allan announces new brand

Leading environmental risk reduction company Adler and Allan, has launched a new brand and logo which is part of the strategy to bring its group of companies together and reflect an enhanced range of services and solutions. The benefit to ...

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JDE invests heavily in Kenco Coffee Company rebrand to drive quality in the instant coffee market

Coffee expert Jacobs Douwe Egberts (JDE) Professional has today unveiled a fresh, new brand positioning for Kenco The Coffee Company, complete with a bold new logo and pack design. The new design brings to life the heritage, passion and expertise ...

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Street smart litter bins spread the word

Leafield Environmental has refreshed their best-selling Heritage Square litter bin to give their customers even better value for money. An optional add-on signage kit is now available to provide flexible poster space which can be used to promote campaigns, special ...

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Brand NEW

The past few months have seen some major rebrands of FM service providers. Cathy Hayward looks at the importance of the brand name in FM, how organisations go about choosing a new name, and the physical challenges of introducing a new brand ...

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Virgin’s flagship sets sail

Where would you expect to find the headquarters of the team responsible for licensing and managing the brands of the Virgin group? In the City perhaps, or Soho or a fashionable part of trendy east London? Freelance journalist Richard Byatt ...

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