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Zip Water launches new brand look to celebrate 75 years of innovation

This year, 2022, marks the 75th anniversary of Zip Water, the global expert in water technology, design and innovation. As part of the celebrations, it has launched a fresh new logo and strapline — Water at its best.

Victoria Himsworth, Zip Water UK’s Head of Marketing explains, ‘As the leader in water technology, design and innovation, we deliver water at its best to our consumers, customers and stakeholders. Inspired by feedback from our global customer base, the new logo brings this to life and better reflects our evolved positioning with our purpose; improving people’s lives through health and hydration by providing convenient, clean and great tasting water.”

Zip Water has been a pioneer in both technology and design since inception. Established in Australia in 1947, Zip Heaters — as it was originally known — was acquired by Michael Crouch AO in 1962 who, seeing its potential in the drinking water market, set about expanding operations, spearheading decades of product innovation. In 1991, 25 years after installing the world’s first instant on-wall water boiler, Zip Water entered the UK market.

Having already firmly established itself as a market leader with its flagship HydroTap drinking water system, in 2012 Zip Water introduced its integrated all-in-one boiling, chilled and sparkling instant drinking water tap to the UK market, further cementing the HydroTap as the world’s most advanced drinking water system. Just four years later, it added an extensive collection of tap finishes that only solidified Zip Water’s place as the premium brand in the industry.

In the wake of the Coronavirus pandemic Zip Water responded quickly to develop a range of touch-free drinking water systems, including a contactless model of its flagship HydroTap — the HydroTap Touch Free Wave. Designed to reduce touch-points in the workplace, industrial settings and healthcare facilities, it offered peace of mind to countless individuals in what were very unsettling times. Learn more about the full touch-free range here.

In August 2022, Zip Water launched UltraCare, its latest HydroTap range that offers users enhanced hygiene levels. The new range has four barriers to provide the strongest protection against waterborne bacteria and viruses, ideal for healthcare and aged care, or anywhere additional peace of mind is required. Find out more here.

Having been part of the Culligan group since 2017, a purpose-led business focused on bringing better water to the world, Zip Water is now truly a global provider of technically advanced drinking water systems. Alongside its first-to-market innovations over the past 75 years, it is proud to be delivering on its main purpose — to improve the health and wellbeing of millions around the world through better hydration — something it will continue to do for many years to come.


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