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Merlin Entertainments, a global leader in location-based entertainment, has named Aramark as its food and beverage partner for five locations in the UK and two in the US.
The locations for the multi-year contract include Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park Resort, Warwick Castle and LEGOLAND Windsor Resort in the UK, and LEGOLAND California Resort and LEGOLAND Florida Resort in the US.
Aramark will be introducing food and beverage programmes that offer family and guest favourites, fresh concepts, fun themes and engaging events, coupled with industry-leading technology solutions to make it easy and convenient for visitors to navigate the varied choices. Each resort and hotel will have its own unique portfolio of food and beverage offerings based on the personality of the location.
In addition, Aramark and Merlin Entertainments are already collaborating closely to ensure that sustainable practices are core to the operations at all locations.
Nick Varney, Chief Executive, Merlin Entertainments commented: “Building an innovative and high-quality food and beverage offering for our guests is part of our continued business strategy to deliver the very best guest days out and short breaks. Aramark’s accomplishments in driving world-class hospitality programmes at many of the most prestigious sporting events, iconic locations, and leading destinations in the world makes them a great partner to elevate our food offering as part of the magic and memorable experiences we offer our guests.”
John Zillmer, Aramark Chief Executive Officer said: “We are proud to share our hospitality culture with Merlin Entertainments’ guests and families. We like to say that we’re ‘rooted in service’ and our scale, experience, and expertise as a global leader in foodservice innovation positions us to deliver world-class dining experiences at Merlin’s resorts and hotels, both in the UK and in the US.”
Food and beverage operations at the respective attractions will begin to operate under Aramark from March 2022 in the UK, with the transfer expected to complete by the end of March 2023 in the US.
