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OCS appoints director to lead on AI and digital services

David De Santiago has been appointed to the role of Group AI & Digital Services Director at global facilities services firm, OCS.

The position sees Santiago tasked with spearheading the strategy and execution of cutting-edge digital solutions that harness the power of artificial intelligence (AI), data analytics, and Internet of Things (IoT) devices. His mission is to drive innovation, enhance operational efficiency, and create measurable impact across OCS’s front-line operations, benefiting colleagues and customers alike.

Santiago brings a wealth of experience to OCS, having spent over 17 years in the technology industry. His impressive track record includes leadership roles in both start-ups and large global organisations across the private and public sectors. Notably, he has been instrumental in building corporate market presence, shaping digital strategy, and executing transformation initiatives.

Prior to joining OCS, Santiago served as the Global Head of Digital Innovation and Transformation at British American Tobacco (BAT). During his tenure, he established an Innovation Centre of Excellence and a global innovation program that impacted over 40,000 employees.

Santiago’s passion lies at the intersection of AI, platform business models, and disruptive technologies. He actively engages with a community of enthusiasts through his blog, InPromptYou.com, where he shares insights and learns from fellow thought leaders. As a positive and inspirational leader, he champions human-centred design and lean start-up methodologies, fostering a culture of innovation within organisations.

Speaking about his new appointment, Santiago said: “I am thrilled to join OCS and lead the charge in leveraging AI and digital advancements to revolutionise our operations. Together, we will redefine industry standards and create tangible value for our customise and stakeholders.”

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